Apple Google take top spots on best global brands list.

Apple Google take top spots on best global brands list.

1 of 2
Apple Google take top spots on best global brands list.,,apple, google , global brands, internet, new york, facebook Apple Google take top spots on best global brands list.,,apple, google , global brands, internet, new york, facebook
Apple Google take top spots on best global brands list.
Apple Google take top spots on best global brands list.

Apple Google take top spots on best global brands list.
Apple Google take top spots on best global brands list.

The report, which was to be released on Monday, estimates the value of the Apple brand at $170.3 billion, up 43% from last year. The Google brand, at $120.3 billion, increased in value by 12%. (The value of Facebooks brand, ranked No. 23, increased 54 % to $22 billion, the highest percentage increase from last years report.)
As data and technology continue to reshape advertising, the creative side of the business has been trying to keep pace. Changes in how ads are bought and sold—along with the ability to target consumers based on their preferences, behaviour and other online data—have forced the advertising industry to re-examine marketing fundamentals, including branding.During the 12th annual Advertising Week conference last week in New York, there was a focus on the power of brands. One event, Do Brands Still Matter?”—which featured leaders from Coca-Cola, Facebook and the agency Ogilvy and Mather—seemed in particular to underscore the creative industrys insecurity.
Jez Frampton, the global chief executive of Interbrand, says brands still matter.
This article has credits to: msn

Prev
Next

Bollywood

Food

Cricket

Phone

Jokes

News

Lifestyle

TV


Trending